Behind every box of spectacular fruit is a team of passionate farmers who wake up before dawn to check on their trees, who know each section of the orchard by heart, and who genuinely believe that growing the world's best organic peaches and cherries isn't just a job - it's a calling.

Brian Cox grew up farming and started operating his own orchards in 1997. His father, John Cox, founded Rocky Mountain Peach Company over 40 years ago, so you could say fruit farming is literally in Brian's DNA